Announcing New Email Campaign Type, New Product Features!
We recently launched an update on Monday, June 22nd with lots of brand new features that make using Autoresponder Max even easier for our customers! Below is a rundown of the new features:
Newsletter Email Campaign – This brand new campaign can be used to send one-time newsletters to all customers who are subscribers in Autoresponder Max or within the eCommerce platform itself. The newsletter can be used for a variety of communication types to your customers, such as the announcement of a sale, new products, featured products, new blog posts, or any other reason that you wish to reach out to your customers outside of those that are transaction-triggered.
Additionally, you now have the ability to import (CSV) and export subscribers into the tool, as well as add individual email addresses to your mailing list manually. With the addition of the newsletter campaign is the ability to add a newsletter subscribe form to your site! Merchants can edit this form to be considered “double opt in”, making your email list more compliant with SPAM laws. New subscribers will receive an email confirming their opt-in to your newsletter, even though they’ve filled out the form requesting to be added to the newsletter list.
Pending Review – Customers who are hesitant to send out mass emails have been asking us for a way to have more control over the emails that go out. Our new “Require Review Before Sending” feature allows you to set up an email campaign, and require review before the actual email is released. You then have the ability to release emails from pending review status once you’ve had a chance to review who they are going to, and make any necessary changes (such as removing email subscribers). This feature is “off” by default.
Segmentation editor – Simplifies the process of using filters to segment emails, allowing you to easily segment based on specific criteria, making it easier for you to limit what customers are contacted. For example, you may be running a sales tax special, however still need to charge sales tax to customers in your state, you can easily segment out those customers so that they do not receive the email!
Copy Function – You now have the ability to copy an existing email campaign to a new campaign, rather than having to create a new campaign from scratch. The copy will retain all of your formatting and you can make any necessary changes in the new campaign.
Frequency – You can now select to run a campaign just once, rather than set it up as a recurring/ongoing campaign.
Multiple-Store View – Merchants with multiple stores using ARMAX can now see the status of each of their stores from a convenient dropdown within the dashboard. This allows merchants to easily toggle back and forth between stores, and quickly see whether each store is “ON” or “OFF” from one convenient location.
Subscribe/Unsubscribe Changes – The subscription system has been updated and is more robust. There now differentiation between an implied and express subscriber. An implied subscriber is someone already doing business with your store in some form or fashion, while the the express subscriber either specifically completed a subscribe form and/or confirmed via the email subscription confirmation feature.
If you have questions on any of these features, or need help using Autoresponder Max, we encourage you to contact our Support team!