The Future of Email Marketing

Remember when the “experts” said that email marketing was going the same direction as the VCR? Sometimes the “experts” are wrong, and today email marketing continues to be the most effective marketing channel available with the highest return on investment (ROI) at $38 for every $1 spent.  So what’s in store for email marketing in the future? Autoresponder Max has compiled all of the research, so you’re prepared for what’s to come. Although many popular…

Online reviews are becoming more important every day! Recent studies show that almost 90% of consumers read online reviews before visiting a business, and the significance consumers place on online reviews is rising across all industries. To help meet the need for business and product reviews, Autoresponder Max has a convenient review collecting feature that can be automatically sent out shortly after your buyer receives his or her purchase. If you aren’t already making online…

For the first time in years statistics show that global abandoned cart rates have risen significantly,  to 74.52%.  This means that only 1/4th of all potential sales are actually completed! Although that number is scary, abandoned carts give you the opportunity to gather valuable data and demonstrate your superior customer service. Fortunately, Autoresponder Max has the tips and tools you need to create a critical feedback loop and quadruple your sales! Building your Database Many…

Abandoned cart customers and how to win them back Last week we looked at four different types of shoppers and how your site can address each one.  Those included the “Bargain shopper”, the “Price Sensitive shopper”, the “Features and Advantages shopper” and the “Researcher”.  This week we look at another four types of shoppers and give you the tips you need to get them to buy. 1. Need it now! shopper The need it now…

Abandoned cart customers and how to win them back Knowing what type of customers you have can help your company decide how to target and remarket them. To make things easy, Autoresponder Max has compiled a list of eight common shopper types and given you ways to bring them back to your online store. We’ll cover four types this week, and another four next week. 1. Bargain Shopper This shopper is looking for great deals….